we started working in food business more than 40 years ago as a family business, and we noticed that we must always be different and up to date with the fast turnover in the foodservice market, keeping in mind a sustainable quality and value for our customers who usually notice that once they hear our name, keeping this as a first element when choosing a new food brand to be a part of our group.
Our mission is to be the most sustainable foodservice provider with several unique brands to enlarge the food choice culture in KSA with an environment and a great experience where absolute guest satisfaction is our highest priority.
Our Core Values
Our Core Values are:
●Winning: We believe winners prevail through a good work ethic.
●Integrity: We value honesty and trustworthiness above every other character trait. We always do the right thing.
●Nonjudgmental: We respect the diversity and opinions of our coworkers, customers, and vendors.
●Gratitude: We are thankful for what we have and for those who support us.
●Strength: We persevere through whatever challenge has been given to us.
●Enthusiasm: We believe that a strong, positive mental attitude is infectious and necessary.
●Team: We work together to achieve results that benefit our employees, families, and system.
●Community: We share the responsibility to make a difference in our communities.